Frequently Asked Questions
Isn’t LinkedIn just for job seekers?
No. Your first impression is rarely made in person these days – it’s made online.
Business: Potential partners, suppliers and customers want to research people and companies to support their decisions. Potential employees want to understand the company culture and the people they may be working with.
Professional Services: People want to buy from those they know, like and trust. Someone looking for a professional service (accountant, lawyer, financial advisor) is likely to look within their network first and ask the opinions of people they know, like and trust.
Should I be on LinkedIn?
Job Seekers: 43% of employers use social media to recruit. 88% of them use LinkedIn. 94% percent of recruiters use LinkedIn to vet candidates.
Business-to-Business (B2B): LinkedIn is the best social network for generating B2B leads. Over 80% of B2B social leads come from LinkedIn, compared with 12.73% on Twitter, and 6.73% on Facebook.
Professional services: With 347 million members, LinkedIn has one-third of all professionals on Earth. 80%of LinkedIn members want to connect with companies to support buying decisions. Members are almost 50% more likely to buy from a company they engage with on LinkedIn.